AILLEA is all about empowering everyone to make healthy choices about the products they put on their body.
A lifetime beauty junkie and former executive in the beauty industry in New York City, my head started to spin when I tried to “clean up” my beauty routine. I started on the journey of replacing every product I use with one that works as well or better as the ones I had been using, but had no toxic chemicals. The amount of green washing (having one organic ingredient but lots of other chemicals and advertising as organic) and false advertising left me frustrated and incensed.
Realizing that true transparency does not exist in the beauty industry, I set out to create a safe haven where people KNOW that EVERY product is clean, but where all of the products also still work and deliver all of the performance I had come to expect (and love) working in the industry... Lets be honest - who wants to rub mud in their hair and smell like vinegar? I certainly don't. I didn't think I should have to compromise my beauty standards to be healthy!
I hope you enjoy the products at AILLEA as much as I do and as much as I have enjoyed bringing them to you!!
xoxo
Kathryn Murray Dickinson
